The Low & No Sector

THE LOW & NO SECTOR

The Low & No sector in the drinks industry has seen a rapid and impactful rise in recent years, as 58% of adults worldwide look to moderate their drinking, and 49% of UK adults are either not drinking any alcohol or are planning to cut down soon.

The increasing awareness of wellness, wellbeing and holistic-driven health and lifestyle choices has pushed the demand for healthier alternatives in alcoholic beverages.

An increase in both advocates for better drinking, and producers of better Low & No beverage products, began to change the landscape.

MINDFUL DRINKING

Mindful drinking is the practice of being aware of why and how much alcohol we drink. It often leads to healthier relationships with alcohol and less consumption – it is about awareness and being present in our choices.

Mindfulness = attention + intention

• Paying attention to drinking
• Living with intention

MINDFUL DRINKING

Jussi Tolvi from the Mindful Drinking platform Club Soda describes seven habits of Mindful Drinking for consumers:

• Plan Ahead
• Don’t Panic at the Bar
• Fake it if You Have to
• Assess Your Mood Before Acting
• Stick to Your Guns
• Safety in Numbers
• Be an Active Consumer

PRODUCTS

Ceder’s Distilled Non-Alcoholic Spirits

Created in 2017 by husband-and-wife entrepreneurs, Craig Hutchison and Maria Sehlstrom – Ceder’s joined Pernod Ricard in January 2021.

Ceder’s recipe has been developed by distilling both classic gin botanicals like juniper with more exotic botanicals like rooibos and buchu, sourced from the Cederberg Mountains of the Western Cape in South Africa – where Ceder’s gets its name.

Available in 500 ml bottles, Ceder’s comes in a range of four premium blends: Classic, Crisp, Wild and the latest addition, Pink Rose. Ceder’s has already won numerous medals at prestigious competitions including Spirits Business, San Francisco Wine and Spirits Competition, and International Wine and Spirit Competition (IWSC).

CREATING LOW & NO

La Maison Wellness is a mindful drinking platform for people who want to Drink Well; they take a creative and innovative approach to Low & No drinking recipes and options – “’Remove, Replace, Reduce’ alcohol and bring mindfulness into the glass with delicious cocktail recipes.”

Taking this approach to any cocktail menu or recipe (whether it’s a classic or modern creation), makes an easy-to-follow formula. And with access to a quality range of Low & No products and ingredients you can offer premium Low & No drinks to your guests for all occasions.

EXPANDING LOW & NO

Spirits of course aren’t the only category making waves with Low & No alternatives. Non-alcoholic enjoyment and low-alcohol beer are the growth drivers of the beer category. Other sub-categories include:

• Alcohol Reduction
• Sugar Reduction
• More Natural
• Functionals
• One of the largest innovations in the beer industry is simply that their standard 0% or low-alc option tastes better – all driven by premiumisation

Brands such as London Essence who can already boast low calories and the absence of artificial sweeteners in their product, offer dedicated Low & No recipes for their mixers.